Hospital's Advertising Honored at National, State Level - 5/8/2009 -
On April 24, nine 'Pelican Awards' were awarded to Lafayette General by the
Mark Attales, Kim Morse, Patrice Doucet, Leslie Davis
Louisiana Society for Hospital and Public Relations, recognizing the most outstanding marketing, advertising and public relations work among hospitals statewide. On May 1, the National Healthcare Marketing Report announced its list of winners, with a Gold, two Silver, and a Merit awarded to LGMC.
"Winning national awards, which pit our work against the best healthcare marketing around the country, is just a remarkable confirmation of the professionalism and creativity of our in-house team," says Mark Attales, director of community relations at LGMC. "The Pelican Awards are no less an honor for several reasons, the most important of which is that each entry had to show results in addition to being highly creative and unique. To be judged tops in nine separate categories is just outstanding."
The Lafayette General team includes Mark Attales, director, Leslie Davis and Patrice Doucet, communications specialists, and Kim Morse, graphic designer. National Healthcare Marketing Report Awards won are: Gold, Website/Home Page -- LafayetteGeneral.com; Silver, New Media -- Pavilion Reception Invite; Silver, Newspaper Ad/Series -- da Vinci Ad Campaign; Merit, Television Ad/Series -- Pavilion for women and children. The hospital's award-winning website, which launched in November, 2008, was created by local web development company, Bizzuka (www.bizzuka.com).
Pelican Awards won are: Television Advertising, Single—da Vinci Small Incision; Television Advertising, Campaign—Pavilion for women and children; Annual Report 'Looking Forward to Life'; Print Advertising Campaign, black and white—Hospital Week series; Brochure—Pavilion 'Never Miss A Moment'; Direct Mail Campaign—Lafayette General Imaging; Writing/External Audience—Pavilion 'Never Miss a Moment'; Jacqueline Leonhard Award for Writing Excellence— Pavilion 'Never Miss a Moment'.
The prestigious Best of Show Jacqueline Leonhard Award for Writing Excellence has been awarded to LGMC for the third year. "This Award singles out an example of writing, from all entries, that judges feel is most exemplary," says Attales. "To win this Award once is phenomenal. Twice is amazing. Three times in a row confirms that our writing team is the best in Louisiana." This year, Leslie Davis took home the top honor for the Pavilion 'Never Miss A Moment' brochure.